Forbes contributor John Kell interviewed Champagne Bollinger family member Cyril Delarue for a dedicated story about how Bollinger adapts and innovates during challenging times.
The story explores the decline in global champagne sales, but highlights how Bollinger has remained resilient, with only a 3% drop in volume and stable bottle value, gaining market share. The article also emphasizes Bollinger’s strategic programs and limited-edition releases, which have helped maintain its luxury positioning amid rising grape costs.
The Champagne Bollinger 007 Goldfinger Limited Edition, created to celebrate 60 years of the iconic James Bond film, is spotlighted as a key example of Bollinger tapping into major moments to drive sales opportunities.
Read the full story HERE